Palo Santo: Rooted in tradition

And in the blink of an eye: It’s hard to believe that almost two months have passed since we gathered for the soft launch of Flambeau! I’m sending a huge thank you again, to everyone who came out, brought the good vibes and took home your favorite scents <3 <3 <3 

Throughout this time a clear star has emerged from the launch collection, and I want to take a few minutes to share a bit more about this grounding scent. Palo Santo is undoubtedly a customer favorite, and for good reason. 

Its name, meaning “holy wood” in Spanish, hints at the reverence it has inspired for centuries. Indigenous communities of South America, turned to Palo Santo in their spiritual and medicinal practices. It was burned during ceremonies to cleanse spaces, invite positive energy, and provide protection from negativity. This sacred wood was more than a ritual tool; it was a bridge between the physical and spiritual worlds.

The allure of Palo Santo lies not only in its rich history but also in its captivating aroma. Its warm, woody scent, infused with soft notes of citrus and spice, creates an atmosphere of calm and clarity. Once used by shamans to soothe the mind and body, the fragrance is now a staple for those seeking moments of peace in modern life. Whether burning Palo Santo during meditation or lighting a candle inspired by it, you’re connecting to a tradition that nurtures mindfulness, grounding and inspires ritual. 

Palo Santo is the perfect introduction to our collection, where every fragrance is designed to help you slow down, reconnect with your surroundings, and bring the essence of the outdoors into your home.

Let Palo Santo inspire you to explore the possibilities of scent. From refreshing and bright to warm and intimate, our launch collection offers a fragrance for every mood and moment. If you haven’t already start your journey with us and discover how deeply a scent can resonate with your mind, body, and soul.